This campaign effort was to market Citi's range of credit cards offered to consumers and to highlight all of its benefits. The main focus was to display all perks available to the consumers, through affiliated retailers, while targeting potential new customers. We designed a compelling series of emails that would visually highlight products they could get by using their accumulated points when using their credit cards for purchases. As a result, we achieved a 7.2% conversion rate, increasing the amount of new credit card approvals.
American Express was launching a new product called "AXCESS." It was designed to help small business owners, by offering a product that would allow them to have easy access to funds with low-interest rates. The assignment was to create a logo that could better represent "accessibility." With that in mind, I played with the letters "C" and "E" to highlight a "key" icon, which cleverly conveys the idea of accessibility within the word. The new brand was intended to work across print and digital platforms.
For more than 100 years, CIT Bank has helped supporting innovation by financing the retail, healthcare, technology and transportation sectors. As part of their brand evolution, we took on the task to revamp their entire website and provide a full banking experience that would enable customers to have an educational and resourceful site. A series of web banners were created to market their products and drive traffic into their newly redesigned online banking. Also, we developed a series of infographics to engage users and create a more dynamic experience. We applied a responsive design system that would easily adapt all content to other platforms such as mobile devices and tablets.
Toren is a modern tower that was built in the heart of downtown Brooklyn. It combined the stunning architecture of S.O.M. with the latest in green-building technologies. The branding campaign consisted of naming, logo, rendering of amenities, collateral material, lifestyle photography, digital media and a branded installation for the leasing office. We leveraged the modern features of the building and combined it with the lifestyle of the locals, who we called "Brooklynites," and promote it as an icon of both structure and style.
Each year, Verizon would allocate a budget for adding a holiday touch to their stores across the U.S. We developed the concept of “The Gift of Giving" by displaying a series of devices accompanied by gift boxes while creating the right balance between technology and the human act of giving. As part of the effort, we developed a range of branding materials such as gift cards, digital banners, window displays, shopping bags, and everything that would help to create a more enjoyable experience for the consumer.
Hartford Funds was looking to refresh their brand identity and have a much stronger impact on a competitive market. We developed a full and comprehensive brand guidelines to help their business have a consistent look and feel, through logo, font treatment, color palette, photography treatment, digital assets (social media and homepage), collateral treatment (financial reports and quarterly investment guides), and the full spectrum that would ensure brand consistency.
Verizon sponsored a series of NFL teams, and the New York Jets was one of them. Their goal was to target the Hispanic community by leveraging the successful performance that quarterback Mark Sanchez was having with its team while promoting Verizon FiOS as the fastest internet and cable service to watch each game during NFL season. We developed a full campaign targeting Hispanic communities in NY and NJ areas during game days. We designed the campaign logo, microsite, branded tents to promote FiOS, web banners, branded backdrop so consumers could interact with official NY Jets cheerleaders and take photos to share on social media, giveaways and promotional material. As a result, the service had high rate conversion among Hispanics.
Art and architecture combined in this Philadelphia condominium residence nestled between the city’s historic and fashionable Old City and Society Hill districts. Each of the 11 units featured an original work by American artist Henry Mandell, many of which were included in an art-book style brochure packaged in a museum-quality box. The piece won the Print Magazine Creativity + Commerce Award.
Designed by premier architect Emery Roth, this pre-war landmark located in the heart of Greenwich Village, New York City was converted into a luxury condominium residence with contemporary interiors by design star Victoria Hagan. The logo captures this striking mix of old and new drawing on and simplifying a decorative motif from the building lobby that represents “peace and unity.”