American Express was launching a new product called "AXCESS". It was designed to help small business owners, by offering a product that would allow them to have easy access to capital with very low interest rates. The assignment was to create a logo that could better represent "accessibility". With that in mind, I played with the letters "C" and "E" to highlight a "key" icon, which cleverly conveys the idea of accessibility within the word. The logo was intended to be used on a landing page, social media and printed material as part of a pitch.