American Express was launching a new product called "AXCESS." It was designed to help small business owners, by offering a product that would allow them to have easy access to funds with low-interest rates. The assignment was to create a logo that could better represent "accessibility." With that in mind, I played with the letters "C" and "E" to highlight a "key" icon, which cleverly conveys the idea of accessibility within the word. The new brand was intended to work across print and digital platforms.