Toren is a modern tower that was built in the heart of downtown Brooklyn. It combined the stunning architecture of S.O.M. with the latest in green-building technologies. The branding campaign consisted of naming, logo, rendering of amenities, collateral material, lifestyle photography, digital media and a branded installation for the leasing office. We leveraged the modern features of the building and combined it with the lifestyle of the locals, who we called "Brooklynites," and promote it as an icon of both structure and style.